Just Tees: Benneton.....

I should have been writing about something else, probably about polo piques or US Polo's core Tees... that's what i was thinking when I ended my last post. But something stronger, something better pulled me to write about Benneton, UCB.

UCB, as always is again up with an exciting collection of Tees, hats off to their design team for coming up with nice innovations, season after season. The Autum Winter 2010-11 collection was out in stores 2 weeks back. Single jerseys, Polo Piques & few flat knits are awesome but come at a price which is little unlike Benneton.

In Tee market Polos are a rage these days, no brand is keeping Polos away from there range. Unlike other brands instead of doing Polos in Pique fabric, Benneton has concentrated on doing Polos in Jersey fabric, giving softer, better fitted Tees with a style which Polos have always offered. Benneton Polos start from slightly above Rs. 1000/- & chest printed Crew Neck Tees (round necks) from Rs. 899/-, thats an increase of about 25-35% viz a viz pricing followed in last season.

Benneton Chest print Tees are printed with Khadi, foil, Plastisol & pigment prints. Prints are comparitively bigger & have more coverage, looks like an inspiration taken from other international brands. Full chest prints are in for the season.

Though the store has maximum pcs with Black, Royal Blue & Purple shades but Green has been a colour thats pulling me since sometime. The chest printed Tee I reviewed is a dark green Tee, with bold off white & tonal green color Khadi print. Addition of Foil printing gives considerable lift to otherwise normal print. Print nicely sustained 2 washes. Fit is as nice as Benneton has always given. I found nothing wrong with the Tee but it's 'Price', Rs. 899/- for a regular Chest Printed Tee is not very benneton. I must say, wrong pricing for otherwise really good product. It is clearly 'OVER PRICED'. People will take time to associate such pricing with Benneton. Are they trying to move to new segment??